Yesterday, I was lucky enough to enjoy the special experience of attending Mara Hoffman’s Fall ’16 ready-to-wear presentation. The inspiring collection was set against the historic neo-Gothic backdrop of the Refectory event space at the High Line Hotel – a grand room originally (and opportunely) named Hoffman Hall, in honor of Dean Hoffman, the visionary behind this late 19th century building development for the General Theological Seminary.
To no surprise, every aesthetic detail was considered for yesterday’s event – from the handing out of tarot cards at check-in to live music by Chargaux, an of-the-moment Brooklyn based string duo. Yet having just come in from single digit temps outside, the hall seemed especially crowded with everyone still clad in their warmest accouterments. At first this made me wish that the event had been organized in a more traditional catwalk format, but once I spotted the tall, radiant Mara, bustling in and out of the sea of bundled guests, I realized that I wouldn’t trade this intimate gathering for anything. Throughout the presentation she stayed busy saying hi and hugging everyone she knew, as well as taking moments to share the excitement with her adorable young son.
Once I had taken everything in and said my own enthusiastic hello to Mara, I took a closer look at all the pieces and truly fell in love with the assortment. From the rich jewel tones and luxurious fall materials to the vintage inspired silhouettes, this season Mara has translated her iconic prints in an especially artistic and sophisticated way. The collection description we were handed goes on to elaborate:
“Mara Hoffman’s Fall 2016 collection delves further into fantasy with a collection that evokes the essence of powerful female identity reflected through extraordinary moments and icons in time. … It’s the coming together of masculinity and femininity in one dramatic, climactic pilgrimage through time and space.”
Women’s Wear Daily more specifically reported that the presentation, “was based on an imaginary dinner party attended by her three muses: Jerry Hall, Grace Jones and Cher.” With Mara further explaining, “I wanted to represent a woman’s journey, a woman who has traveled all around the world.” As an avid follower of the Mara Hoffman Instagram account, I know that Mara truly lives this dream – just in the last few weeks I admired her vibrant photos from a trip to Peru! If Mara’s Fall 16 collection allows its wearers to experience even just a taste of her worldly journey (through time and space, no less?) then I’ll be the first customer in line.